About

Our mission is to represent and celebrate Canada and Manitoba with an unconventional style and identity. North Flag is a contemporary lifestyle brand originating out of Winnipeg, Manitoba, Canada and we design apparel and accessories under our namesake labels North Flag and Middle Province.

Our coined phrase Middle Province® quickly grew a devoted following within the local community. Since 2016, it stands as a creative and unique representation of our home, Manitoba, the Middle Province®. North Flag seeks to showcase and celebrate our great northern country, Canada, through our simple North Flag icon. We've also been known to offer a few iconic Canadian lake designs too.

After what originated as a brick and mortar space almost 10 years ago, we made the necessary decision to move our products exclusively online in 2024. We are small, independently and family owned, designing all products in-house.

We are known for our collaborations with other Manitoba brands and businesses that span the likes of Fort Garry Brewing Company, artist Kal Barteski, Sport Manitoba and True North Youth Foundation.