About

North Flag is a contemporary lifestyle brand originating out of Winnipeg, Manitoba, Canada and we design apparel and accessories under our namesake labels North Flag and Middle Province. The mission is to represent and celebrate Canada and Manitoba in an unconventional style and identity.

Our coined phrase Middle Province® quickly grew a devoted following within the local community. Since 2016, it stands as a creative and unique representation of our home, Manitoba, the Middle Province®. North Flag celebrates our great northern country, Canada, through a simple and modern, unexpected design - our brand flag. We've also been known for our iconic Canadian lake community designs too.

After what originated as a brick and mortar space almost 10 years ago, we made the decision to move our operations exclusively online in 2024. We are small, independently and family owned, designing all products in-house.

Our collaborations with other Manitoba brands and businesses that span the likes of Fort Garry Brewing Company, artist Kal Barteski, Sport Manitoba and True North Youth Foundation.